Nai Duniya is perhaps the most prominent newspaper published in the state of Madhya Pradesh, India. Owned by Nai Duniya Media Pvt. Ltd, this Hindi news daily was launched on 5th June, 1947. Nai DUniya was included in the Indian Newspaper Society on 26th April, 1959. Latest circulation reports state that Nai Duniya has an average circulation around 800,000 copies.
Reasons for popularity:
Nai Duniya has seen constant growth in its readership ever since it received INS accreditation. For years Nai Duniya dominated newspaper readership in the central zone of India where there was a dearth of quality Hindi news dailies. Nai Duniya is known for its unbiased reporting on current affairs happening all around in the country. The editorial columns of Nai Duniya are often considered to be one the chief highlights of this Hindi newspaper. In fact most believe that Nai Duniya was the first Hindi news daily to introduce “Letter to Editor” column.
Technical excellence is also a highpoint of Nai Duniya. The newspaper has already been recognized twice by the Indian Government and for implementing techniques resulting in excellent print quality.
Growth of advertising in Nai Duniya:
Nai Duniya is published in both Indore – the commercial capital of Madhya Pradesh and other important cities like Bhopal, Gwalior, Patna, Ranchi, Mumbai, Delhi etc. A quick calculation reveals that Nai Duniya is circulated across 11 states. Therefore this should be your first choice when planning to advertise in a Hindi newspaper.
Nai Duniya’s chief competitor in Madhya Pradesh is Dainik Bhaskar. English newspapers like Dainik Jagran and Hindustan also make it to the list of Hindi newspapers that compete with Nai Duniya.